Diesel Reviews

When Renzo Rosso, the founder of Diesel, decided to make it big, it does not do half. For proof, its Summer 2008 fashion show worthy of a Spielberg film, which has just taken place in Florence. The king wants the five pockets go upmarket and switch from diesel to Roll’s…

Free spirit, pioneering see subversive, Renzo Rosso created his empire slowly but surely. It has established itself in the world of jeans cultivating independence vis-à-vis the market and the dictates that govern. He thus created a team of young designers – the average age is 30 years – and isolated them in the Venetian countryside. They are not perverted by the constant flow of information disseminated in major cities and therefore are more receptive to emerging trends when traveling.

That’s Diesel: an energy, a freedom that can not be copied. Love it or not, the giant jean has a special place in the world of denim. If teens were the first affected by the brand’s products, they have grown, and the brand wants to follow them and continue to meet their expectations. That is why in recent years, it diversified, jewelry and accessories have thus emerged in a different price range.

However, she is the brand successfully juggle both directions? One turned to the youth with affordable prices, the other more elitist, as the target level of tariffs. Renzo Rosso is harnessed it and bought the international staff, factory specializing in the high-end. Thus acquiring the property, the Diesel group made contact with known houses for their creative bias, such as Martin Margiela and DSquared, the latter using his factory to produce some of their products.

This synergy supplies the brand new techniques and opens up new horizons. And allows him to use the same circuits for high-end distribution as its customers. The parade of June 21 was the culmination of all these efforts. A staging and film combines 3D enabled models evolve through octopuses and other aquatic creatures. Renzo Rosso, who often does not reveal its collections previewed to the press and placed on targeted presentations in New York, changed procedure.

Because its product has evolved: it is more pointed, less obvious, more sought after. The collection moves away from traditional jeans, it is far, far away from diesel jeans debut of the brand. Today, the designer develops a concept, hers and jeans no longer sufficient. Certainly it is still present, but other materials and parts make him turn his head. The parade moves the boundaries marketing of the brand, now it will have to wait on other segments, particularly on the high end. Provided of course that buyers are not too chilly…

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