History of the jacket from inception to the present day.
With the jeans and the t-shirt, the jacket is part of one of the few clothing which has continued to make and sell during the twentieth century and this without taking a single ride.
But the name of that of a timeless style leather jacket? The creator of the famous jacket was a big fan of Cuban cigar, whose favorite brand was “the jacket” so he decided to turn to name this essential leather jacket.
This model became a reference in the world of fashion and the bike, but also a trademark, by the Schott brothers.
The beginnings of a mythical jacket.
This star jacket was created in 1928 by an American by the name of Irving Schott, born Russian, born into a Royal family.
This young and talented entrepreneur, after to have try several experiments in the field of trade wanted and was intended to carve his name in history.
This is why he created the jacket, the request of “Beck Distributorsun” a distributor of motorcycle Harley-Davidson in Long Island. This concession was looking for a functional and comfortable jacket, to dress the bikers.
The success story was immediate jacket motorcycle is a great niche at the time, share a growing community of bikers and the lack of solution on the market, in terms of security during this time.
Incredible but true “fifteen years earlier” the Schott brothers began their activity in a basement of a building in manufacturer of raincoats, marketed then making door to door in neighborhoods of New York city.
The concept of the jacket.
The first hooded jackets were sold at a price of US$ 5.50 and manufactured horse leather.
Innovation and exclusivity, the wannabee were equipped with a slim, of a transverse zip, a pocket change for the coins, of chains hanging on the zips for easy opening with gloves. With gussets under the arms, a pressure on the neck to hold the helmet, a yoke in the back to fix a belt, as well as a double layer of leather on the torso area, to better protect the rider in case of fall.
The firm Schott has always paid special attention to the quality control of their products and the careful choice of selection of skins, to offer their customers, first-class leather, pledge of reference and reputation for the company.
For this new generation of bikers, jackets is symbol of adventure, freedom and danger that fueled their fascination for the bike.
In the 1950s, a few changes made such appearance: the change of type leather stiff and thick horse, for a more flexible and comfortable calfskin leather.
A timeless leather.
A few figures, to assess the impact and sustainability of the product and the brand.
85 years later, the jacket part always reference motorcycle equipment, is still worn by the riders of the American police.
Currently their factories are located in the State of New Jersey, Perth Amboy, and occupy a surface of 80 000 square meters.
This leather is still sold anywhere in the world and continues to be the biggest selling and the reference number 1 of Schott.
The cost of labor and the permanent increase in the price of leather, adding a valorisation of the brand and the concept, make this jacket a luxury product, given the current retail price (price multiplied by x 86 since its inception) still leaves of sunny days for the family of the founders of the brand.
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