How Zara Made him the Second Richest Man in the World

He is considered fashion ring! Nevertheless manages to make Zara founder Amancio Ortega (79) millions of women around the world with its trend parts to inspire at affordable prices – and is the second richest man in the world. Our site explained the secret of his success and that of Zara.

Inditex is now more than $100 billion worth, after the stock finally cracked the 32-dollar mark. The fashion company, which brands such as Zara, Bershka, pull & bear and Massimo Dutti belong, is that managed first textile companies worldwide. Company boss Amancio Ortega is thus the second richest person in the world and thus also the most successful business leader in the fashion industry. Zara is still Ortega’s largest revenue source.

While the fashion industry, particularly in the high street sector is stagnant at best, Zara announces new track records: the Spanish textile chain is growing and growing. Profits, increase sales and number of stores a year. How is Ortega doing that? Five reasons have invaded our site:

1 High Street meets Haute Couture
No major fashion chain rapidly converts current catwalk influences such as Zara. Just run the seventies trend still with Chloe over the catwalk – already hanging in the branches. The Spanish fashion house takes the term “Inspiration” while sometimes literally: patterns, cuts, materials often resemble the templates in detail. You can see that critical, but it is certain: who can afford expensive designer buys current key pieces to secular prices here. The secret of the success of the label is above all to recognize Street style trends – and just as quickly picks up.

  1. the spirit of the times: modern and high quality
    The aura of Zara is cool and trendy – but never cheap. The campaigns about more look like Designer, as for cheap fashion. Not least because the company committed to getting great models for his campaigns: for example, Edie Campbell, Ine Neefs, or current the German Adrienne Jüliger. Modern stars of the industry, which otherwise run in the international fashion weeks over the runways of major fashion houses.
  2. quick change
    Zara is fast, not only with regard to the implementation of trends, but they disappear again to leave. Logistics is the magic word. The Zara retail outlets with new goods are supplied approximately every three days. It is only produced what really sells. Each store daily decides what he needs, is electronically, which parts sell particularly well or what colors go down well. The design and manufacturing process is aimed at Zara absolutely on the needs of consumers. Articles that do not run, disappear quickly from the shelves. The complete range is changed on average every two months. Who is so not rushed at Zara , to buy, sometimes unfortunately has left.
  3. attractive shopping: analog
    Where many people buy, it is always tight and also messy from noon. This was a problem at Zara long – the atmosphere in the shops quickly slipped towards the bargain counter. This has changed the fashion chain. The branches were modernised in recent years. The new concept: less clothes on more surface, attractive styled dolls and expenses, total an exclusive style flair. Entering a Zara store in the meantime it is believed is often in a Louis Vuitton boutique. This is fun and gives more room to the designs of the pieces.
  4. attractive shopping: online
    Easy, fast and free shipping, if you deliver the order at a store nearby to. The online shop from Zara is simply beautiful in inspiring ways. Here you can see over time just for styling ideas.

The history of Zara
the first Zara store in A Coruña in Spain opened in 1975. Bestsellers were the piece mohair sweaters for 500 pesetas (today equivalent of three euros). The students from the nearby university town of Santiago de Compostela tore around the parts. It built founder Amancio Ortega. Advertising limited it to a minimum, expanded in the rush and even controlled the bulk of its suppliers.

 

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